And we are sure there is hardly anyone out there reading this that you haven’t bought anything online. Especially given the current circumstances, online shopping is on an all-time rise.
So to do that, in this article, we are going to bring forward for you the Top 7 eCommerce trends that are changing the face of the eCommerce industry.
Let us start with the top 7 trends in the eCommerce Industry.
Online Sales Having A Major Growth
When the pandemic hit the country, it took all business by storm. A lot of businesses just shut down since there was no scope of it in this period.
Now you might wonder that since the logistics were also facing downtime, the online sellers must have faced issues like no stocks or not being able to get the delivery done.
Yes, for the starting period of 2020, online sellers faced the problem, but this became pretty easy with time. Gradually, since people could not go out and had to buy online, the sales went up.
And it helped when the logistics part became simple. And now, people majorly prefer buying things online to keep them safe from the pandemic.
Thanks to the pandemic, the eCommerce industry saw a rise in the number of younger buyers switching to purchasing things online and using eCommerce services.
Studies show that almost 67% of young consumers were new to the existing customer base for eCommerce businesses.
If you are an online business, try focusing on the needs of the younger audience to gain more sales. When you focus more, then it is going to help you improve your sales and profits.
Buy Now Pay Later
It is an amazing concept where you buy something and select the option for paying on delivery saves you a lot of hassle. It sometimes happens that the product gets damaged during the delivery. In such cases, it is very convenient if you have selected the option for paying for delivery.
With that, you can deny paying if the product is not in good condition or ask for a refund if you found a bot later that there is some problem with the product. It is a great thing for the consumers as this somewhat guarantees that they will get a quality product.
A Constant Rise In Shopping by AI
Artificial Intelligence (AI) is rapidly becoming a big part of our lives. With the invention of Alexa and other AI products, they are getting many of our daily tasks.
This task list also involves placing orders on online shopping websites.
Yes, you heard that right! There is so much advancement in technology that you feed the instructions to Alexa, and then Alexa will do the online shopping for you.
Sounds perfect, right? Well, this will also see substantial growth. And since humanity is such a curious species, we do not know what else would be possible.
If an online shopping website offers voice-based navigation, they can surely expect higher sales as more and more people today depend on AI for this task.
Mobile Shopping Will Become The Main Way
There has been really significant growth in the mobile phone business. Since the online business mainly develops an application for online selling business, it becomes very convenient and easy for the masses to open the app on their mobile phones and start shopping.
Now consumers can be anywhere and still shop their favorite book or even shop for groceries using their mobile phones.
The trend of creating applications for business or creating a mobile-friendly website is pacing at a good speed.
And it is not only for purchasing. A seller can also list products or edit the stocks of the product through their mobile phones.
And there is a lot of new implementation and innovation that is yet to happen, but surely, business through mobile will continue a lasting trend.
Omnichannel Presence became very important.
There is almost nothing that you cant do online. With so many applications, there is a whole world on the World Wide Web.
Today there are social media apps through which people are not just connecting, and they can unlock an array of other opportunities like Advertising, Marketing, and selling.
Through social media apps like Instagram, Facebook, and Whatsapp, you can run your business efficiently and reach out to a bigger audience.
Improved Customer Experience
Online Businesses are making an important point to improve their customer’s experience because they are aware that online shopping is rising.
If they give an ultimate shopping experience to their customers, they won’t shop from any other website.
E-commerce Businesses Like MyBorosil, Amazon, Myntra are providing services like free delivery and fast delivery.
There are so many online selling businesses out there today that provide same-day delivery to their consumers. And we won’t lie, getting the things delivered on the same date does feel good and valued.
These were the latest trends in the eCommerce industry. We are sure with time that more trends will be a part of online businesses. And the benefit is to both the buyer and the seller. So it is a win-win situation for both and hence very beneficial.
Hope you liked our take on the latest trends in eCommerce in the year 2021.