Blogging has been on the decline for several years now, and there are a few key reasons for this.
First, AI chatbots have become increasingly sophisticated and are now able to provide users with the information and services they need without them having to visit a blog. For example, if you want to learn about a new product, you can simply ask an AI chatbot like Google Bard or ChatGPT about it, and they will provide you with a comprehensive and informative response.
Second, search engine updates have made it more difficult for blogs to rank in search results pages (SERPs). This is because Google and other search engines are now prioritizing high-quality content that is relevant to the user’s query. As a result, many blogs are struggling to get traffic from search engines.
Third, social media traffic has been declining in recent years. This is because people are spending less time on social media platforms like Facebook and X, and more time on other platforms like TikTok and YouTube. As a result, bloggers are finding it more difficult to reach their audience through social media.
What Publishers Can Do Now
If you are a publisher, there are a few things you can do to adapt to the changing landscape.
First, you can start using reward ads. Reward ads are a type of advertising where users are rewarded for watching an ad or completing a task. This type of advertising can be very effective for publishers, as it allows them to monetize their content without being reliant on traditional advertising models.
Second, you can use widgets to promote internal articles. Widgets are small pieces of code that can be embedded on your website to promote other content on your site. This is a great way to keep users engaged and to increase page views.
Third, you can reach out to platforms beyond the established social media platforms. There are a number of new social media platforms emerging, such as TikTok and YouTube. These platforms offer publishers a new way to reach their audience and to promote their content.
Finally, you should consider starting an alternative business. If you are struggling to make money from blogging, you may want to consider starting an alternative business. This could involve selling digital products, offering consulting services, or even starting a physical business.
The end of blogging is here, but that doesn’t mean that publishers are doomed. There are a number of things that publishers can do to adapt to the changing landscape and to continue to be successful. By using reward ads, promoting internal articles, reaching out to new platforms, and considering starting an alternative business, publishers can continue to reach their audience and to monetize their content.