Short-form videos are taking the internet by storm. From TikTok to Instagram Reels, Roku channels, and Snapchat, the popularity of short-form videos has soared in recent years, and it’s easy to see why. Short-form videos are easy to digest, entertaining, and accessible to everyone.
In this article, we will discuss why short-form videos are trending and what makes them so appealing to viewers.
One of the main reasons short-form videos are trending is because of their accessibility. Here are a few reasons why short-form videos are so accessible:
- Easy to Accessible: Short-form videos are easily accessible on any device with an internet connection. It makes them perfect for people who are always on the go or don’t have access to a computer.
- Easy to Create: Unlike longer videos, short-form videos can be filmed and edited on a smartphone. It makes it easier for anyone to create and share content.
- Watch Anywhere and Anytime: With the rise of mobile devices, people can watch short-form videos while waiting for the bus, standing in line, or even during a quick break at work.
One example of a short-form video that went viral is the “Renegade” dance on TikTok. This dance video was only 15 seconds long, but it quickly became a hit and was recreated by millions worldwide.
Short-form videos are not just easily accessible; they’re also entertaining. Here’s why:
- Short-form videos often connect with the viewer on a personal level. Many short-form videos feature relatable content, making them more engaging and entertaining.
- Short-form videos often contain humor. Humorous content is more likely to be shared and viewed, and it helps keep the viewer engaged.
- Short-form videos often feature creative and innovative ideas. From dance challenges to DIY tutorials, short-form videos provide a platform for creators to showcase their talent and creativity.
One example of an entertaining and relatable short-form video is the “Quarantine Pillow Challenge” on Instagram. This challenge involves creating a fashionable outfit out of a pillow, quickly becoming a hit among users stuck at home during the pandemic.
Another reason why short-form videos are trending is that they appeal to our shorter attention spans. Here’s why:
- People’s attention spans have decreased over time due to the constant barrage of online information. Short-form videos provide a quick and easy way to consume content without requiring much mental energy.
- Short-form videos are often designed to be consumed in small chunks. Instead of watching a 10-minute video, viewers can watch a series of 15-second clips. It makes it easier for viewers to consume content without feeling overwhelmed.
- Short-form videos often contain visually compelling content. Makes it easier for viewers to stay engaged and focused on the video.
One example of a short-form video designed to capture attention quickly is the “How to Fold a Fitted Sheet” tutorial on YouTube.
This video is only 50 seconds long and shows viewers how to fold a fitted sheet quickly and easily. The video has over 23 million views, proving that short-form videos can be informative and engaging.
Benefits to Business and Marketing
Short-form videos are not just for entertainment; they’re also beneficial to businesses and marketers. Here’s why:
- Short-form videos are an effective way to promote products and services. They can be used to showcase a product or service’s features quickly and engagingly.
- Short-form videos can be used to tell a brand’s story and connect with customers on a personal level. This can help to build brand loyalty and increase sales.
- Short-form videos are more likely to be shared on social media, making them a cost-effective way to reach a wider audience.
One example of a successful marketing campaign that used short-form videos is the “Share a Coke” campaign by Coca-Cola. The campaign went viral on social media, with customers sharing their photos and videos with the hashtag #ShareaCoke.
Short-form videos are trending for various reasons, including their accessibility, entertainment value, ability to capture attention quickly, and impact on social media.
Businesses and marketers can also benefit from short-form videos by using them to promote products and services and connect with customers.
As technology evolves, short-form videos will likely play a prominent role in our online experience.