Short-form videos are taking the internet by storm. From TikTok to Instagram Reels, Roku channels, and Snapchat, the popularity of short-form videos has soared in recent years, and it’s easy to see why. Short-form videos are easy to digest, entertaining, and accessible to everyone.
In this article, we will discuss why short-form videos are trending and what makes them so appealing to viewers.
One of the main reasons short-form videos are trending is because of their accessibility. Here are a few reasons why short-form videos are so accessible:
- Easy to Accessible: Short-form videos are easily accessible on any device with an internet connection. It makes them perfect for people who are always on the go or don’t have access to a computer.
- Easy to Create: Unlike longer videos, short-form videos can be filmed and edited on a smartphone. It makes it easier for anyone to create and share content.
- Watch Anywhere and Anytime: With the rise of mobile devices, people can watch short-form videos while waiting for the bus, standing in line, or even during a quick break at work.
Short-form videos are not just easily accessible; they’re also entertaining. Here’s why:
- Short-form videos often connect with the viewer on a personal level. Many short-form videos feature relatable content, making them more engaging and entertaining.
- Short-form videos often contain humor. Humorous content is more likely to be shared and viewed, and it helps keep the viewer engaged.
- Short-form videos often feature creative and innovative ideas. From dance challenges to DIY tutorials, short-form videos provide a platform for creators to showcase their talent and creativity.
One example of an entertaining and relatable short-form video is the “Quarantine Pillow Challenge” on Instagram. This challenge involves creating a fashionable outfit out of a pillow, quickly becoming a hit among users stuck at home during the pandemic.
Another reason why short-form videos are trending is that they appeal to our shorter attention spans. Here’s why:
- People’s attention spans have decreased over time due to the constant barrage of online information. Short-form videos provide a quick and easy way to consume content without requiring much mental energy.
- Short-form videos are often designed to be consumed in small chunks. Instead of watching a 10-minute video, viewers can watch a series of 15-second clips. It makes it easier for viewers to consume content without feeling overwhelmed.
- Short-form videos often contain visually compelling content. Makes it easier for viewers to stay engaged and focused on the video.
This video is only 50 seconds long and shows viewers how to fold a fitted sheet quickly and easily. The video has over 23 million views, proving that short-form videos can be informative and engaging.
Benefits to Business and Marketing
Short-form videos are not just for entertainment; they’re also beneficial to businesses and marketers. Here’s why:
- Short-form videos are an effective way to promote products and services. They can be used to showcase a product or service’s features quickly and engagingly.
- Short-form videos can be used to tell a brand’s story and connect with customers on a personal level. This can help to build brand loyalty and increase sales.
- Short-form videos are more likely to be shared on social media, making them a cost-effective way to reach a wider audience.
One example of a successful marketing campaign that used short-form videos is the “Share a Coke” campaign by Coca-Cola. The campaign went viral on social media, with customers sharing their photos and videos with the hashtag #ShareaCoke.
Short-form videos are trending for various reasons, including their accessibility, entertainment value, ability to capture attention quickly, and impact on social media.
Businesses and marketers can also benefit from short-form videos by using them to promote products and services and connect with customers.
As technology evolves, short-form videos will likely play a prominent role in our online experience.