Google Analytics 4: Why You Need to Make the Switch

The Internet is constantly changing and if you want your business to stay ahead of your competitors, you have to keep up. One of those major changes you should be aware of is Google Analytics 4. Here is what you need to know about it.

What is Google Analytics V4?

Google Analytics V4 is the latest version of Google Analytics that is set to replace Universal Analytics. Google Analytics 4 (GA4), formerly known as App + Web, provides analytic services. It was announced by Google on 4th October 2020 and it was positioned as a new and modern approach for measuring engagement and traffic on websites and apps.

Google Analytics 4 is not just an upgrade of Universal Analytics, rather, it is a totally new platform that is going to revolutionize how data is collected and analyzed on apps and websites.

Is Google Analytics V4 Better?

Yes and here are the key reasons why Google Analytics 4 is better:

  • Better Insights

It provides you with AI powered insights and predictions. This will help you know about the latest trends and predict actions that your customers are likely to make based on having a better understanding of how your audience interacts with your website and apps.

  • Easy to Use

It is easier to use and navigate, especially if you are a beginner. While Universal Analytics is powerful, it has several reports and data, which can be intimidating for a new user.

This can make it hard to use. With Google Analytics 4, it will be easier to access the data that you need since it only has the top level results displayed. To get specific reports, you can access them through the analysis tab.

  • Better Customer Journey Analytics

Originally, Universal Analytics was built to mainly track page views, as this was seen to be one of the most important data. With Google Analytics 4, measurements are tracked as events.

This allows Google to track everything that a customer does while they are on your site and across different platforms. This will provide you with deeper audience insights.

Therefore, it tracks the customer’s journey rather than just being interested that they got there, which is what Universal Insights does.

  • Better Data Control

Google Analytics 4 will give you more control over your data as it is more customizable as compared to Universal Analytics. Therefore, you can use it more as a business intelligence tool rather than a reporting tool to just download reports.

  • Data Privacy Controls

GA4 makes it easier for advertisers to comply with data regulations like GDPR and CCPA. The consent mode is designed to allow end users to consent to their data analytics being collected. The data restriction tools allow for customizations in specific regions, for instance in EU countries.

Should I switch to Google Analytics V4?

Yes one should switch to Google Analytics 4 as it’s is a new platform that can be used to gather insights from websites and apps. It is the best solution if you want to gather actionable insights that will take your business to the next level.

Here is why you should consider making the switch to Google Analytics 4:

  • It is the future of Analytics

Google Analytics 4 is replacing Universal Analytics. Universal Analytics will no longer process any data after 1st July 2023, but any new data will now be processed through your Google Analytics V4 properties.

  • It Is Easy to Upgrade

If you are currently using Universal Analytics, you can easily switch to Google Analytics 4 by adding GA4 to your existing setup.

  • The Sooner You Start the Better

GA4 will not import any data from Universal Analytics. It will only start collecting data from the time that you set it up.

This means that the sooner you set it up the more data you will have at your disposal. Therefore, it is best to set it up as soon as possible. This will also help you to start familiarizing yourself with the platform.

Conclusion-Get started with GA4 Today!

GA4 is positioned to be more powerful and provide more relevant data than Universal Analytics. Early implementation of this service will make it possible for you to take advantage of the enhanced experience earlier than other players in the market.

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